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| The Immigrant Perspective on Business Leadership |
| By Glenn Llopis, October 2011 |
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| The workplace and business landscape has changed, becoming rapidly more diverse and global, and American business leadership is not moving fast enough to catch up. In fact, leadership in America's corporations is losing its impact and influence to perform in this changing terrain. As a result, U.S. businesses risk falling further behind in marketplaces around the world. Many of the dimensions of the changing competitive landscape are well known – the varying cost of labor, the shift of manufacturing overseas, the exploding economies of the BRIC (Brazil, Russia, India and China) countries – but what is less well understood is the role that diversity plays in both the marketplace and in the competitive advantages BRIC companies and others enjoy. It is not enough to meet the numbers in terms of workforce diversity and to pursue ethnic product differentiation, as many U. S. companies have done. Diversity – more broadly defined and better understood in the U. S. as the immigrant perspective – holds the keys to unlocking business growth and innovation in the next decade and beyond. Companies that develop an immigrant perspective will dominate their marketplaces in the years to come. |
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