Business Consulting Services
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The Center for Hispanic Leadership offers Consulting and other resources to help businesses unlock the Hispanic Super-Consumer opportunity.
Services by Industry – Discover the impact and influence of the Hispanic consumer and how to communicate and connect specific to your industry, including:
|•||Automotive||•||Financial Services||•||Media & Entertainment|
Corporate Strategy – Cultivate a unique value proposition and support a specific strategy for your Hispanic business model. Target and reach Hispanic consumers and clients based on the insights, research, and unique expertise of CHL.
Employee Resource Groups – Enable Your Hispanic ERG into a powerful Advancement Platform that becomes a legitimate resource for business innovation and growth by activating its members' voice and authentic talent & identity.
Brand Development – Assure your brands are playing key tactical and strategic roles, starting with unique content and social media impression standards to influence buying behavior and brand loyalty.
Products & Services – Align the features and benefits of your offerings to the unique and authentic voice of the Hispanic consumer.
Thought Leadership – Groom your Hispanic thought leaders to represent themselves as powerful and influential personal employee brands through articles, blogs, videoblogs, e-books, white papers and case studies.
Sales & Marketing – Ensure your client-facing teams are on message and on board with your Hispanic market initiatives.
Hispanic Voice Spokesperson / Expertise – We help organizations that seek a notable Hispanic Voice to expand and / or introduce new products & services specifically targeted to reach and enable Hispanic consumers and their communities. We work with companies that require deep expertise and an understanding of Hispanic cultural nuances and how they best translate to the sales and marketing of products & services, including problem solving messaging.
Social Media – Develop an authentic Hispanic presence on Facebook, Twitter, LinkedIn and YouTube, and learn how to connect and interact with your Hispanic audience.
Web Presence – Get the guidance to create customized and dynamic website, social media and e-commerce technology platforms with targeted Hispanic value added impressions.
Mobility – CHL Mobile Connect is a video-based text messaging ROI enabler that accelerates the success of your product and service marketing campaigns in culturally relevant ways.
Big Data – Manage data and develop a strategy to track and measure Hispanic consumer activity, gaining new insight that will keep you ahead of the competition.
Content Delivery – Whether online or in print, make sure your communications and marketing material are authentic and consistent.
Public Relations – Design and implement high-impact publicity campaigns with relevant publicity angles to promote widespread awareness of your Hispanic initiatives.
|"Your contributions made a big difference. Just the right combination of provocation and insight. You gave our client the permission to lift their ambitions up and away from just selling product to empowering Latinos. Excellent work!"|
|-- Patrick Palmer, EVP Global Strategy Director at Leo Burnett USA|