CHL Mobile Connect
Mobile Connectivity That Enables Brands with Culturally Relevant Video Content to Advance the Hispanic Community
Center for Hispanic Leadership (CHL) has introduced a new solution to help your brand authentically reach its Hispanic employees, prospective Hispanic clients/consumers and the community at-large: CHL Mobile Connect!
CHL Mobile Connect is a video-based text messaging ROI enabler that accelerates the success of your product and service marketing campaigns in culturally relevant ways.

CHL believes that your brand must invest in the advancement of your Hispanic consumers. Convert initiatives to best practices. Allow the Hispanic market to become an embedded part of your go-to-market strategies. This mean that you must invest long-term to organically earn a relationship with your Hispanic consumers in ways that directly resonates with their identity (that is influenced by their culture); and that gives them a voice of influence.
Hispanics don't want to be sold. They want you to invest in them to earn their trust and loyalty. This means building a relationship that empowers their cultural relevancy (see Forbes article by CHL Founder, Glenn Llopis). This means learning how to integrate Hispanic cultural values, natural characteristics, attitudes and beliefs into your brand messaging.
Hispanics are early adopters of mobility strategies and index highest in streaming video according to a recent study by Nielsen.
To learn more about Hispanics and Mobility, please download recent whitepaper published by Zpryme titled: Hispanic Mobile Consumer Trends.
Want to Experience?
Watch CHL's Hispanic Heritage Month Campaign by *texting "CHL" to 51515
*(reply HELP for help and STOP to cancel. Msg & Data rates may apply)
The following are some of the key marketing objectives and outcomes we desire for our clients:
Objectives:
Launch Mobile CRM solution and integrate it within company-wide initiatives
Add Interactivity to Packaging
Build Mobile Databases of Consumers
Solicit real-time feedback on new products
Increase sales online, on mobile and in-store
Results 50% Clickthrough rate for mobile video advertising campaign
   
Key Outcomes:
Average opted-in consumer shared branded content to 3 friends increasing campaign reach by 3x the initial audience
Brand recall of new product launch was highest amongst those who received mobile ads
Mobile database built to equivalent size of email database in less than 12 months
   
If you are interesting in learning more, please contact CHL Director of Client Relations – Annette Prieto-Llopis at aprieto@centerforhispanicleadership.com
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