Leadership Development Framework
CHL develops the Hispanic leaders of today and tomorrow, innovators and thought leaders who can work from within organizations to expand their business, capture the authentic voice of the Hispanic consumer, and build bridges to the Hispanic community at large.
CHL has established a highly successful Leadership Development Framework designed to advance Hispanics in the workplace to positions of leadership and authority. It relegates the antiquated notion of assimilation to the past and brings to the fore modern concepts that embrace the immigrant perspective and the importance of cultural authenticity. Through this framework, Hispanic employees and future prospects are encouraged to become thought leaders, empowered to innovate, and enabled to lead your business.
The success of this framework gave rise to CHL's Brand Development Framework as a means to embrace the voice of the Hispanic Super-Consumer. That in turn has inspired advancements and growth in the way we develop leaders, and the cycle continues as these interrelated disciplines feed and inform each other.
Step 1: Unite the Community by Embracing Cultural Values
The first part of the Leadership Development Framework teaches us that our cultural roots are not the barriers we once thought were holding us back. Far from it, our differences and cultural authenticity are great sources of inner strength we can use to advance and achieve. As we have seen with the growth of the Hispanic consumer, our growing economic impact comes with tremendous opportunities and
responsibility. A large community may have a loud voice, but assimilation often hides that voice. A united community embracing their cultural values has a stronger voice with purpose and goals. This is what builds Hispanic leaders and innovators.
Step 2: Empower Talent by Activating Hispanic Leadership
Just as Hispanic consumers must be their authentic selves in the marketplace, Hispanic employees must feel free and comfortable in the workplace to be themselves, not a cookie-cutter version of themselves based on preconceived notions and unenlightened thinking. Embracing our unique immigrant perspective enables us to become leaders who can drive business growth and steer innovation to exciting new outcomes.
The second step of the Leadership Development Framework empowers our innate talent by defining what makes us unique and showing how these qualities can cultivate business relationships, drive productivity and generate new opportunities for the organizations we lead and the communities we serve. We focus on the six characteristics (outlined below) that define the immigrant perspective to activate Hispanic leadership and the skills that propel our advancement in the workplace.
Step 3: Expand Hispanic Impact and Influence on Business Growth
To become fully formed leaders, Hispanics must expand their sphere of influence to the entire workforce and become thought leaders representing not just Hispanics, but the entire organization, including other minority groups with whom we share similar experience. In the same way that the Hispanic consumer can influence and help brands to grow, Hispanics in the workplace can become trusted "personal employee brand" assets for their organizations. And just as the fast-growing Hispanic community is impacting the way we do business, Hispanic leaders will become more influential to corporate America as they become key contributors to successful business strategies and growth. The third step of the framework not only elevates the thought leaders of today, but also builds role models and mentors for the Hispanic leaders of the future.
What is the Immigrant Perspective?
There are six characteristics that define the immigrant perspective, and it is these traits that will drive Hispanic leadership and enable them to lead your business. They are:
| • | Keep Your Immigrant Perspective |
| • | Employ Your Circular Vision |
| • | Unleash Your Passion |
| • | Live with an Entrepreneurial Spirit |
| • | Work with a Generous Purpose |
| • | Embrace Your Cultural Promise |
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| "By embracing their unique immigrant perspective instead of assimilation, Hispanic employees are enabled to innovate and lead your business with cultural authenticity." |
| -- Glenn Llopis, CHL Founder |
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