Marisa Salcines - Center for Hispanic Leadership

CHL Chapter Leadership

Marisa Salcines, CHL Atlanta Chapter President

Currently, Marisa is Employee and Brand Communications Manager at the corporate headquarters of United Parcel Service (UPS) in Atlanta, where she works in collaboration with the communications team to inform, engage, and empower the company's almost 400,000 employees regarding key internal and external initiatives.

As a seasoned corporate communications, PR, public affairs, marketing, and media relations professional with experience working with domestic and international non-profit and for-profit organizations and companies, Marisa has effectively developed, led, and executed strategic communications and relationship-building initiatives over the past 16 years.

After receiving her Bachelor's Degree in Print Journalism from the University of Florida, Marisa launched her career as the only bilingual journalist at People Magazine and People En Español in the Miami Bureau. (She also has the distinction of being the first correspondent in the magazine's history to be granted access to enter Cuba since Fidel Castro seized power in 1959.) She later moved into a communications and public relations position for a non-profit educational foundation which created and published materials for at-risk youths in the Miami-Dade County public school system and Florida Department of Juvenile Justice.

Landing in Atlanta in 2000, she joined a market research firm specializing in providing consulting services to YMCAs and other non-profits and later worked for an international orphan advocacy group, where she traveled with other staff members to the United Nations Committee on the Rights of the Child to make a presentation regarding the basic right of a child without parents to have permanent home. She was instrumental in fostered a relationship with Mexican government officials with the goal of integrating a technology solution to help the country manage its orphan population.

In 2005, she continued honing her communications expertise with an association management company, where she served as national media spokesperson and member liaison to the $4.6 billion-dollar global infant formula industry. In addition to leveraging relationships with print and online media outlets, Marisa led outreach initiatives to form alliances with medical and healthcare groups and gained a penchant for navigating politically sensitive issues and advocating on public policy positions.

As the Director of Hispanic External Affairs for a national financial services agency, she developed national, regional and local corporate and non-profit partnerships that increased the organization's visibility across the country as well as provided counsel on Hispanic marketing campaigns. Additionally, she maintained relationships with the media to proactively feature the agency in print, broadcast and social media outlets.

Born to Cuban immigrants, Marisa has always valued her Hispanic heritage, culture, and Spanish language as well as been active in the Hispanic community. With this in mind, she strives to share her insights and experiences as a Latina leader in the corporate and non-profit worlds through her blog posts on Center for Hispanic Leadership’s LatinaExpert.com website. Additionally, she hopes to inspire other Latinas to harness their unique abilities and strengths to both advance their career objectives and exceed their company's or clients' goals.

In August 2012, she was selected to serve as the President of the Center for Hispanic Leadership's inaugural Atlanta chapter and was featured in the Atlanta Business Chronicle, MSN Latino.com, andMundo Hispánicoas well as interviewedon Spanish-language broadcast stations such asUnivisionandTelemundo.

In her role at CHL Atlanta President, she is focusing on providing culturally relevant CHL educational online tools, and onsite discussion roundtables to help Latino professionals lead in the workplace and advance in their careers. She is also fostering strategic alliances with local market corporations to help their Hispanic talent bridge culture to enable higher levels of performance; thus cultivating innovation and initiative. Lastly, Marisa is extending CHL's culturally relevant educational outreach by developing local community engagement programs with colleges and universities to better prepare the next generation of leaders that enter the workplace.

For more information, regarding CHL Atlanta Chapter membership, please contact: marisa@centerforhispanicleadership.com or 678-520-6429.

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