Training

CHL workshop programs will enable you to seize control of your future, your Hispanic Leadership voice and embrace the competitive advantage of your authentic identity.

The Center for Hispanic Leadership (CHL) faculty and trainers come from c-suite, corporate, academic, and small business backgrounds. CHL features talent development programs with culturally tailored curriculum that provides Hispanic professionals tools that help them grow and prosper in leadership positions. These programs are delivered via onsite workshops, keynotes, on-line distance learning (i.e. webcasts & webinars), podcasts, reading materials, coaching and assessments.

CHL works with c-suite executives, directors, managers, front line personnel and employee resource groups (ERG's) to provide your organization with full-scale support. Our trainers have lived the experiences, challenges and opportunities that are embedded at each level of the organization. We customize our training programs to support each of their needs.

The premiere CHL program is CHL's new Hispanic Leadership Certification Program. This program is the first of its kind in the United States. It seeks to help talented Hispanic executives and rising stars find their authentic leadership voices and put them to use in bringing growth and innovation to their organizations. It also seeks to help organizations empower and expand the influence of their Hispanic employees by providing them with the tools they need to become effective corporate citizens.

Participation in the Hispanic Leadership Certification Program earns attendees credits toward certification as an Hispanic Business Leader. Participating organizations earn certification as Hispanic-Empowered Businesses. At 50 million strong – and growing – the Hispanic community in the United States represents a potent force for marketing innovation and growth, as consumers, as workers, and as business leaders. The Hispanic Leadership Certification Program will unite, empower, and expand the influence of this powerful majority-minority and help it grow into the role that it needs to play in revitalizing America in the second decade of the 21st Century.

If America's corporations are to flourish once again, their leaders must embrace their cultural values and learn to lead more authentically with speed and agility. The authentic activation of leadership directly impacts businesses as leaders now become extended brand assets for the businesses they serve. Leaders become accountable to manage their own personal employee brands.   We must be more culturally intelligent than ever before in order for our businesses to remain relevant in today's competitive global marketplace. This begins by being more culturally intelligent about ourselves. Organizations must help their leaders reconnect with their cultural roots in order for these organizations to reclaim their authentic spirit. When we embrace our cultural values, we become more culturally intelligent about ourselves and about everyone around us. The Hispanic Leadership Certification Program will push forward the dialogue in America about the contribution of Hispanics to business, to community, and to the entrepreneurial spirit.

Other featured leadership programs that earn credit in the Hispanic Leadership Certification Program include:

1. Discover Your Hispanic Leadership Impact and Influence

Hispanic professionals represent tremendous talent potential. For Hispanics to thrive at their highest performance levels in the workplace, they must activate the 6 natural characteristics that define Hispanic leadership (download free eBook). When properly trained and mentored, Hispanic professionals thrive in leadership roles. This new, enlightened form of leadership includes the following 4 skills: 1) a broader observation that can more effectively identify previously undiscovered opportunities for growth and success; 2) an entrepreneurial approach to innovative initiatives; 3) a strategic focus on opportunities that offer the greatest potential, and 4) a social responsibility awareness that allows us to lead more purposefully.

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The Landscape of Opportunity	Leaving Your Legacy

2. Latina Advancement: Redefining Success and Achieving our Cultural Promise

The workshop will be based on CHL's framework that features, "The Six Characteristics that Define Hispanic Leadership", and will address the question of how these apply more specifically to Latinas in the workplace. The life conditions that Latinas face as women are different from those Latinos and other groups have encountered. These shaping forces have resulted in unique perspectives and organizational capacities that Latinas bring to their diverse and constantly changing organizations. The stereotypes that often are associated with Latinas are not the same as Latinos or other women. Often, they are viewed differently in organizations and need to develop strategies for advancement that take into account their particular strengths, roles and positions while also being their own authentic personal and cultural selves. This workshop will guide participants to reflect on their own careers as Latinas, their organizational experiences and their plans for further success as they continue to contribute to their organizations' competitive edge.

Participants will develop the awareness, skills, and inspiration to recognize the impact of Latino cultural messages and experiences on current organizational behavior. They will learn how to leverage their core competencies to address key organizational challenges and initiatives, and develop skills to create strategic partnerships to support their career goals.

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3. Define Your Personal Brand and Communicate the Power of Your Hispanic Heritage

The goal of this communications workshop will be to apply the (6) core characteristics that define Hispanic talent and to strengthening and sharpening your communication skills around your personal brand.

These characteristics are defined by CHL as follows:

•	Immigrant Perspective
•	Circular Vision
•	Latin Passion
•	Entrepreneurial Spirit
•	Generous Purpose
•	Cultural Promise

Understanding what these characteristics are and how they help define Hispanic talent is only part of the equation. The most critical part is how to make you more relevant and powerful in how you communicate and live these characteristics every day.

Participants will learn to see themselves as others see them, find their own personal communications style, and develop an individual communications development plan for the next year.

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Other CHL Training Programs include:

•	Build the Roadmap for Your Hispanic Leadership Legacy
•	The Hispanic Professional Advantage: Making Opportunity Matter
•	Trust Your Brand: Manage Your Brand or Someone Else Will

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“I have a renewed awakening, vision and heightened awareness of my unspoken – until now, Latino inherited work capabilities. Your unique training has enhanced my performance like no other. ”

-- Herman Rodriquez: Director, Business Development, Aetna

Glenn Llopis: Aligning Cultural Intelligence to Business Outcomes

“Before taking the CHL program, I had not appreciated the extent to which my Hispanic heritage equipped me to excel in corporate America. CHL's leadership training clearly helped me realize that elements that I had taken for granted about myself; namely, the natural characteristics that define Hispanic leadership, truly are so well attuned to excellence in the corporate environment.”

-- Miguel Centeno, MPA Regional Director Community Relations & Urban Marketing Aetna

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